Thursday, October 14, 2010

The new and wealthy life of the 33

An historical event has happened here in Chile. There has never been in any time or place a rescue mission with the proportions of the one that we witnessed yesterday, when 33 miners were rescued from 700 meters under the ground. But now that the miners are out and safe... What does the future keep for this 33 men?

From the minute when the first signs of life form this men appeared, there has been a huge publicity campaign around them, starting with the goberment, that considering the little time it has been running in La Moneda, it has gotten a lot of approval from the people with their flawless execution of the rescue mission, making people forget about other relevant politycal issues. Also, the main television networks are making tons of money from this event... Just look at this banner from Canal 13 network!




Taking account of the huge effects of this event on the public oppinion, i think that it is very probable that this low-salary miners get fulfilled of job offers, publicity spots, travelling gifts, etc, with the only purpouse of getting some attention from the masses. Maybe i`ll sound indifferent with the life stories of the miners or  "the miracle" that this event has been transformed to by the press, but that`s the truth. I even think that probably in one month or two some miner will end up having an affair with a model, like soccer players do often here in Chile...


The miners will be wealthy and famous... and that`s what they deserve... but the sad part is that the ones behind this publicity campaign will be 10 times richier!

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